Simply Luxury
10 Secrets Behind Luxury Branding for Fashion, Beauty, and Lifestyle Brands
Learn the secrets to building a luxury brand that transcends time from a fashion and beauty perspective and minimalist approach.
When it comes to branding, luxury brands make their own rules and demand a discipline that anybody who has the determination and passion can learn to master.
Enhance your class experience by purchasing the accompanying Simply Luxury book.
Available for purchase separately and exclusively for enrolled students only. Printed book only available in the United States only. Digital book is available worldwide as an instant downloadable PDF.
Course curriculum
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1
Introduction
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Welcome to Simply Luxury!
FREE PREVIEW -
Download Study Guide (Worksheet)
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How to use this course
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Before we begin...
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Copyright & Disclaimer
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2
Masterclass Presentation
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Lesson 1: What is a Luxury Brand? (3 Common Misconceptions)
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Lesson 2: A Luxury Brand is Lovable (Secret 1)
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Lesson 3: A Luxury Brand is Unique (Secrets 2-6)
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Lesson 4: A Luxury Brand is Experiential (Secrets 7-8)
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Lesson 5: A Luxury Brand is Exquisite (Secrets 9-10)
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Lesson 6: Luxury Brand Examples
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3
Conclusion
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Lesson 7: Is The Luxe Model Right for You?
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Lesson 8: How to Apply The Luxe Model
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Conclusion
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Quick Survey
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Congratulations! You've completed the masterclass!
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Student Reviews
“Simple yet deep — very beautifully done! Amarilis does a fantastic job breaking down the essence of a luxury brand into a few simple secrets that any aspiring fashion or beauty entrepreneur can easily apply to their business. The content is easy to follow and viewers will walk away inspired, with a list of actionable insights to guide their next endeavor. I highly recommend this course to everyone ready to dive deep into luxury branding. ”
Vitalina Planida / Aryelis
“The course is great!! I wouldn't change anything. It was easy to follow through and to the point. I was able to listen and watch a couple of lessons at a time, which is essential as a business owner wearing multiple hats. I personally can't wait for more courses and to be able to work with you as I grow my luxury vegan brand. You made me aware of many brands that I wasn't aware of! I read the book and loved it!!! It was such a good and easy read. Other books on luxury marketing and branding are so bulky and repetitive. I give Simply Luxury 5 stars ★★★★★”
Suveria Mota
“Great course! Very concise, to the point with some excellent case studies and beautifully style. Her passion and deep knowledge on the subject really come through! This course has been very inspirational and given me a lot to consider about my branding.”
Militza Ortiz Jewellery
“Just finished the masterclass course and learned so much about what it takes to cultivate a luxury brand! I thoroughly enjoyed the breakdown of luxury brands' DNA provided in the Simply Luxury Course. Amarilis thoughtfully teaches you ways to elevate your brand - whether it’s in the making or already established. I highly recommend it! ”
Alisha Domoslai / Camaleon Vintage
Who is this course for?
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Solopreneurs and small business owners that want to transform their business into a luxury brand centered on purpose and culture
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Fashion, beauty, and lifestyle brands that primarily sell products and services online
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Positive brands that want to make a difference with cruelty-free, clean, and sustainable luxury that bring out the best in people
Meet the Instructor
Amarilis Sarango
Founder & Lead Instructor
With 15+ years of experience and a background in multimedia and visual design, Amarilis runs her own creative agency—Nouveau Creative Agency—and has worked with top fashion, beauty, and lifestyle brands from NY to LA, including L’Oréal, Hervé Léger, BCBGMAXAZRIA, and AG. She launched The Luxury Brand Academy in 2020 as an online educational platform and extension to Nouveau’s brand to help educate the fashion and beauty community and provide affordable luxury branding education for the ambitious solopreneur. She always gives thanks to the ultimate creator, our Father in heaven, and our Lord and Savior, Jesus Christ.
FAQ
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Will this course help my business if it's not a fashion, beauty, or lifestyle brand?
Although this course was designed specifically for fashion, beauty, and lifestyle brands, it can still be relevant and helpful for any business that wants to grow into a luxury brand. The examples given are mostly for fashion, beauty, and lifestyle businesses selling online, however The Luxe Model methodology taught in this class can be applied to any business wanting to harness the power of luxury branding. As an example, The Luxury Brand Academy (an educational digital product based business) and Nouveau Creative Agency (a consulting and creative services business) both utilize The Luxe Model that target a niche luxury audience.
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When can I enroll and how long do I have access to the class?
You can enroll anytime! Your purchase comes with continued access to the course for as long as the course is available and The Luxury Brand Academy is open and in business. You may access the course content as often as you like, and whenever you want. This course is self-paced. Whenever the course is updated, you will be able to access the updated content for as long as the course is available. The course may be discontinued for any reason (it has become out-of-date or has been replaced by a newer course), however we will send a courtesy email to let enrolled students know that the course will be discontinued.
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Can I purchase the book without the course?
No, not at this time. The book is exclusive to students that purchase and enroll in the course and is available for purchase separately. The book is meant to accompany the online course and gives our students a special experience outside of the digital classroom.
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Can I get a refund if I don't like the course?
No, but thanks for asking! Due to the digital nature of our learning material, all courses on The Luxury Brand Academy are non-refundable. We spend a lot of time designing each course thoughtfully and intentionally to bring you the best learning experience we can offer. Please review the course curriculum and description before enrolling. Many times there are free preview lessons you can view to help you decide whether the course is right for you. If you are still unsure about the course, please email us at [email protected]. All physical products such as books and accessories are also non-refundable.
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Is this a design course?
No, Simply Luxury is not a design course but rather a masterclass presentation which gives a brief overview of some of the most powerful secrets that make luxury brands what they are, and how to apply The Luxe Model to your business so you can transform your business into a luxury brand with confidence. However, we do discuss the importance of a luxury brand's identity which goes far beyond the visual identity. This course will be a pre-requisite for any branding related courses as it is essential to understand what a luxury brand is before creating a luxury brand strategy and visual identity. So be on the lookout for upcoming luxury branding course series. This is just the beginning!